1. Identify the primary
"product" (service, resource, special ability, etc.) you have to
offer others.
"Many people associate brands and branding with multinational
corporations, but brands exist wherever there is a competitive marketplace.
They help us select one product or service over another in a complex world of
increased choice, especially where the differentiation between products is slim
or difficult to evaluate. Many products now have a broad range of standards and
similar features or, in other cases, the service or product may have become a
commodity competing on price and quality. "
“The product is the face behind the brand – the focus of the user’s
brand dialogue and the physical interface that they react to. Brand and product
cannot compensate each other; a dog in a dress is still a dog!” At Xandria Marie we offer apparel, shoes, and
accessories for trendy teenage girls and young adults. We represent the risk
taking chic style of the unordinary girl. The XM girl is unique, detail- oriented,
bold, and spontaneous. She doesn't just stick to one identity; she has one for every
day of the week, month, and year. The XM girl is always busy but definitely
finds time to fit style in to her everyday life.
"...a product (or service) is the thing that you buy and use."
All of the merchandise that we supply
is simplistic but are statement pieces at the same time. Versatility is always
on our minds and on the minds of our customers. You will be able to dress up or
be warm and cozy with any of our pieces. Our color palette is mainly made up of
neutrals: black, white, nude, beige, ivory, and gray, but we do like to put a
surprise on all of our pieces by adding a pop of color or incorporate an
intricate pattern/texture/ detail. We don’t create boring or mainstream clothing;
you could get those at one of the stores down the block from your house if you
really wanted to. We are worth the trip!
Citations:
Davis, M., and Baldwin, J. (2006).
More Than a Name: An Introduction to Branding. AVA Publishing. Page 12, 27, 170
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