7. Write a
paragraph emphasizing your specialty and your five key talents, weaving in your
most important values, passions and skills.
At Xandria Marie we
work hard to not only inform our customers of all of the things and ideas that
are most important to us but we love to show you guys how we accomplish them as
well. “Good branding is about pushing
the creative boundaries within the context of the business of the brand. It is
about understanding business. It is about creating stories” As the saying goes “Actions are
louder than words!” Self-Expression: From all of our core values, passions, and
talents, we have non-stop been addressing how important this is to our company.
“It is about creating an entity
in the consumer’s mind so that they can see it. They can see a representation
but behind this representation what they actually have is a whole series of
images, beliefs and actions. Effective branding is the means by which a brand
can stay in a market longer and more profitably because it’s been created
properly” These two words are
what tie all of our talents, passions, and values together to create our
company, Xandria Marie. At Xandria Marie we would like our XM Girls to express
each and every one of the different personalities you hold. We will supply kits
of studs, charms, and patches so that you will be able to personalize your garments
to make them original and tell your own stories. “Brands don’t just arrive out of nowhere. They are the
product of a company ‘vision’”
Citations:
Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. Page 23, 31, 43
Citations:
Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. Page 23, 31, 43
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