3. Identify your passions. What things or ideas do you love?
What a brand is passionate about is what will differentiate them from other competition. "The brand should offer differentiation, based on an understanding of what the audience wants, and a passion and belief in the product or service." Some of the things that we are passionate about at Xandria Marie are: attention to details, simplicity but a statement, versatility, structure, texture, geometric shapes, patterns and prints, pops of color, sophistication, self-expression, interior design inspirations, and street art. “Street trends reflect buying habits, attitudes and behaviours, and can be great influencers for the direction of brands”, city life, photography, black and white, being socially responsible, and representing originality.
Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. Page 81, 57
What a brand is passionate about is what will differentiate them from other competition. "The brand should offer differentiation, based on an understanding of what the audience wants, and a passion and belief in the product or service." Some of the things that we are passionate about at Xandria Marie are: attention to details, simplicity but a statement, versatility, structure, texture, geometric shapes, patterns and prints, pops of color, sophistication, self-expression, interior design inspirations, and street art. “Street trends reflect buying habits, attitudes and behaviours, and can be great influencers for the direction of brands”, city life, photography, black and white, being socially responsible, and representing originality.
Davis, M., and Baldwin, J. (2006). More Than a Name: An Introduction to Branding. AVA Publishing. Page 81, 57
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