Xandria Marie: Week 2 EOC: John Varvatos

Who is he?

John Varvatos is a Greek American who grew up in Detroit. In 1983 he joined Polo Ralph Lauren, but in 1990 he moved to Calvin Klein as head of menswear. Then in 1995 John rejoined Ralph Lauren and become head of menswear design for all Polo Ralph Lauren brands. John created his own company in 1999, with his first clothing line launching in 2000.

Strengths:

A strength that John Varvatos has is that he tries to relate to many of todays people. He has lines for men and has also done advertisements with a family aspect. He also is inspired by music and incorporates it into his designs, and many people are able to easily relate themselves to his clothing.

Weaknesses:

A weakness that John Varvatos had was that he was having a hard time running his business. This could eventually hurt your company as you grow and gain more popularity. V.F’s CEO said, “John Varvatos Enterprises is better served under different ownership.” V.F wanted to sell his business to someone else but ended up with a joint venture giving John Varvatos 20% interest and V.F. 80%.

Opportunities:

An opportunity that I think John has would be to not only be inspired by rock n’ roll bands and only go for that demographic but try to venture off into the other music genres and try to gain attention from the demographics that follow them.

Threats:

A threat that his company may have would be all of the more established brands that are already out there. He makes clothing that is more on the basic side with a neutral color palette but its nothing special. His prices may not be as high as other brands but that means that he isn’t attracting those markets. This means that since his clothing is more for the everyday man that he needs to do more work to make sure that men know that his clothing are special, comfortable, and for any wardrobe.

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